PMI has built the world’s most successful cigarette company, with the world’s most popular and iconic brands. We’ve now made a dramatic decision: we will be far more than a leading cigarette company. We’re building PMI’s future on smoke-free products that are a much better choice than cigarette smoking. Our vision is that these products will one day replace cigarettes. Success in the cigarette business gives us the resources to pursue our ambitious vision. You can be part of a truly dynamic worldwide team dedicated to this bold new vision of a smoke-free world. As we accelerate our digital journey, the Audience team’s mission is to deeply understand our prospects and consumersll be working together with a mix of talents in data, analytics, science, technology, marketing and media. You’ll constantly look for effectiveness, efficiencies and big wins: What can we do better? How can we automate? Where can we scale? We are looking for a Global Audience & Targeting Manager. You’ll help develop robust bespoke targeting solutions capable of reaching out to legal age smokers at scale. You’ll drive the expansion, engagement and loyalty of our audiences and ultimately aim to achieve a single, unified consumer experience across channels. Responsibilities: • Design and lead key audience programs that will help grow our audience base and increase marketing effectiveness • Lead a team that delivers a superior understanding of our consumers, their behavior, attitudes and motivations from a variety of data sources and targeting solutions out of it • Work closely with data science team, media team, content team, & digital acceleration team to deliver targeting solutions across a legal ager smoker’s consumer journey • Provide overall strategic recommendations for audience and targeting for all businesses teams supported • Mentor data scientists and analysts in pioneering techniques and business acumen • Clearly define project deliverables, timelines, and dependencies for team members, external consultants and internal key stakeholders • Develop processes to automate and scale targeting solutions • Remain informed and fluent in relevant emerging empirical methods and quantitative tools. Skills & experience: • Graduate degree in Mathematics, Statistics, Psychology, Social science, or related field. • Experienced in using quantitative and qualitative methods to understand consumers at both individual and market levels • Strong experience in user segmentation • Understand the concept of advanced statistics, modeling, machine learning and passionate about solving business problems and think like a business owner • Familiar with statistics programming languages such as R, SPSS, Python, Spark and Hadoop • Familiar with Neuroscience, psychometrics or behavior change • Strategic leader with the ability to influence and partner with a variety of stakeholders across organizations • Exhibit strong analytical, storytelling and communication skills. Package deliverables in an articulate and easy-to-understand fashion that addresses business needs • Ability to manage in an environment of uncertainty, ambiguity and complexity with diverse stakeholders JOIN A GLOBAL MARKET LEADER PMI is the world’s leading international tobacco company, with six of the world's top 15 international brands and products sold in more than 180 markets. In addition to the manufacture and sale of cigarettes, including the number one global cigarette brand, and other tobacco products, PMI is engaged in the development and commercialization of Reduced-Risk Products (“RRPs”). RRPs is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce far lower quantities of harmful and potentially harmful compounds than found in cigarette smoke. For more information, see www.pmi.com and www.pmiscience.com. PMI is an Equal Opportunity Employer.Apply now
