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Apply to JobJob ID248688BRPosition TitleWorldWide Associate Brand Director – Cosentyx DermatologyJob DescriptionProvides leadership to brand team on all aspects of development and execution of marketing strategy for Cosentyx. Works in collaboration with Global Program Team and Country Pharma Organisations to maximize brand value across all customer groups. Provides effective stakeholder management and leadership.



Major Accountabilities



Ensures alignment of development, regulatory and Pricing & Market Access.

Develops sales forecasts scenarios and sensitivity analyses across a portfolio or brand(s).

Leads brand communication: drives product messaging and communication strategies across customer groups. Provides timely input to product development, including formulation and packaging.

Leads the development of full-scale communication plans across the product life cycle. Provides strategic direction to multiple agencies. Leads the development and launch of new campaigns that appropriately target customer groups including payors.

Provides leadership to design and delivery of marketing mix, balancing ROI with brand KPIs.

Leads marketing related pilots and shares best practices across the organization. Manages associates (as assigned) to ensure effective performance, as well as talent development.

Leads the design of market research studies using primary/secondary data and competitive intelligence.

Drives new insights through integration of data from all customer groups. Designs war gaming/simulation scenarios to identify trends, opportunities and threats (worldwide and in key local markets) for product group and proposes corresponding measures.

Leads development of brand strategy across all customer groups.

Develops pricing options based on market trends and payor insights.

Creates and leads execution of key expert development program. Contributes to stakeholder mapping.Minimum requirementsUniversity degree in Science and/or degree in Business, Marketing or Clinical Research.

8+ years’ operational marketing experience with focus on extensive product/brand management including customer facing/sales experience.

Immunology / Dermatology therapy area experience with biologic medicines is preferred.

Experience in commercial roles in more than one country and/or prior global commercial experience is preferred.

English fluent, additional language is a plusDivisionPHARMABusiness UnitGPS&CLocationSwitzerlandSiteBaselCompany/Legal EntityNovartis Pharma AGFunctional AreaMarketingJob TypeFull TimeEmployment TypeRegular

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