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Digital Marketing Manager

Inseriert am: 08.10.2018







Franke is a world leading provider of products and solutions for residential kitchens and bathrooms, professional foodservice, coffee preparation and semi-/public washrooms established in 40 countries. At Franke, we want to make everything we do wonderful - from what we manufacture and design, to the way we deal with our partners, customers and each other.
Digital Marketing Manager (m/w) 100%



































Franke Coffee Systems is a world leading provider of comprehensive coffee solutions for out of home coffee preparation. The product range comprises superautomatics, semiautomatics and brewers. Delicious coffee makes life more wonderful!

This is a fantastic career opportunity for an ambitious Marketer that thrives to make a difference and shape the newly built Digital Marketing Manager function. Gain leading experience in using CRM and marketing campaign platforms to deliver the right message, to the right user, at the right time, through the right channel, internationally and according to market differences. Deliver development and execution of hypothesis and campaign building, testing plans and analytics to improve channel impact and yield.
Your responsibility


  • Lead the development and execution of segment specific customer journeys and digital campaign plans based on brand objectives and campaign goals

  • Ensure the flawless setting-up, execution and performance-controlling of customer activation strategies alongside value propositions, growth hypothesis, specifically set-up campaigns and KPI’s

  • Leverage emerging platforms to identify and engage with known and new audiences

  • Facilitate internal resources with validated consumer insights in order to shape and strengthen integrated service design, brand activation and sales tactics globally

  • Design and implement multi-channel marketing campaigns for specific customer segments

  • Lead generation: from brand awareness to acquisition, trigger setting (CTA), conversion funnel management, lead capturing and nurturing for e-commerce and sales rep

  • Campaign development and performance reporting

  • Touch point management
Your Profile


  • University degree with a major in marketing or similar

  • At least 5 years experience in direct marketing and marketing automation with demonstrated success defining a vision for and building multi-channel marketing capabilities for preferably consumer brands

  • Profound expertise in defining and executing inbound marketing tactics and in creating, publishing and distributing target audience specific content

  • Highly experienced with developing goals to drive business growth, acquisition, user engagement, churn reductions and brand awareness

  • Highly qualified in analyzing digital customer and competitor data sets and drawing insightful conclusions for future strategies from the data

  • Strong analytical capacity, inquisitive, data driven, works hypothesis driven to set up campaigns and experiments (A/B testing)

  • Strong communication skills in German and English (spoken and written)

  • Strong customer focus and service mindset to support external and internal stakeholders
Ready to apply? Make your mark. Join us.
We are looking forward to get to know you. Please send your complete application to Dominique Huber, HR Manager. Email address: cs-job.ch@franke.com.
Franke Kaffeemaschinen AG
Franke-Strasse 9
4663 Aarburg
Additional information can be found at: www.franke.com
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