Reporting to the Marketing Director, Diagnostic Systems Europe, the Product Manager Identification and Antimicrobial Susceptibility Testing (ID/AST) Europe is responsible for supporting the overall business objectives of BD Diagnostics, Diagnostic Systems Europe, by maintaining and developing market expert knowledge and translating the business strategy related to ID/AST Solutions into tactical programs for the country organizations.
Job Description
Main Responsibilities
Accountable for the achievement of key marketing functional goals at a product or product group line level
Influence the development and drive the execution of the core clinical product group lines tactical marketing and communication plans
Formulate recommendations and take decisions that impact sales and/or expense budget performance
Influence within work area/department/function and provide significant input into product/product group line-related business decisions and resource planning
Demonstrate marketing expertise through specific and advanced set of skills and knowledge, e.g. branding, product development, price strategy, financial forecasting
Drive product launches and contribute to market access planning and strategy
Give input into leadership teams on a large worldwide product/product group line: European Marketing and Business team, Country Marketing teams, Global Product and Marketing teams, or Product Development Core Teams
Play critical role in key European projects/ initiatives and will lead project/ initiative teams within the area of the product/product group line
Coordinate activities from other functions that are required as part of the execution of launch and marketing/sales plans. These functions encompass regulatory affairs, medical and scientific affairs, supply chain, technical service, marketing communications, etc.
Key Requirements
Academic degree in Microbiology or similar education preferred
Several years of work experience in the life science industry (single country and multiple country levels)
Experience in product and portfolio management, product solution management
Proven ability to work across different platforms and business units
Experience in identifying market opportunities, market segmentation, targeted marketing, competitive analysis, pricing strategy and Go-to-Market models and strategies.
Proven experience working with Key Opinion Leaders
Able to deal with ambiguity, adaptable, flexible, proactive decision maker
Ability to influence decisions, to set priorities and follow through
Strong interpersonal skills and leadership ability
Capacity to lead and coordinate and influence a project team
Good planning skills combined with high level of self-organization
Fluent in English and preferably one or more European languages: French, Spanish, Italian or German.
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