Job Detail

TALLY WEiJL is an international fashion label for young, self-confident women. Expressive styles and the latest trends have led to the 30-year success story of the company following its foundation in 1984 by Tally Elfassi-Weijl and Beat Grüring. Still a family run business based in Basel, TALLY WEiJL has developed in to a multichannel provider supplying more than 900 stores in 37 countries.

Deine Aufgaben

Identify the TALLY-WEiJL personas within our database and build a personalized customer experience in order to drive the business KPI’s. Building the campaign strategy for our target groups:

• Define and implement key messages and be the voice of the customer in outbound communications


• Orchestrate emailing strategy delivering best-in-class customer experience cross-channel in order to support takings goals for the service


• Define behavioral triggers across the customer lifecycle to optimize customers’ recency, frequency, and monetary value


• Adapt brand strategy and marketing plan to the email strategy on both national and local scales


• Build and manage proper campaign planning


• Managing new communication channels opening (SMS, push notification…)


• Coordinate with responsible stake holders for campaign building and delivery (content / translations / design / products / landing page / testing / guidelines / segmentation / promotion…)


• Be a key player for the promotion alignment between services.


• Define proper workflow within the company in order to ensure efficiency, meeting deadlines and quality


• Analyze & report campaign success (KPIs tracking, report building)


• Manage Location Marketing Cloud tool


• Conduct new strategies and give recommendations based on the learning’s Benchmark

Dein Profil

• Bachelor degree.


• Min. 3 years of experience.


• English mandatory. Any other European language would be an asset.


• Familiarity with any CRM system tools as mandatory.


• Strong skill using Microsoft Office suite (MS Word, Excel, PowerPoint and Entourage).


• Experience creating, executing and evaluating online marketing campaigns (emailing).


• Project management skills.


• Good sense to drive a channel.


• Strong understanding of new technologies and how they can be applied to Omnichannel.

Wir bieten Dir

• International experience with daily new challenges in a young and fast moving environment.


• Career development opportunities.

We are looking forward to receiving your complete application, including a handwritten motivation letter, by e-mail.

• ArbeitsortBasel - Switzerland


• Datum


• ServiceMarketing


• PensumPart Time


• JobtypJob


• VertragsartPermanent


• KontaktJennifer Zedi