You will maximize the long term value of new and existing Active Ingredients (AIs) through excellence in Product/Portfolio Life Cycle Management.
Accountabilities
Develop AI strategies in collaboration with Regions, Territories and Functions that deliver on the expectations set by Regional SMS portfolio strategies, ensure sustainable competitiveness and meet grower needs, all while optimizing investment decisions and creating synergies across crops and territories. Communicate strategies continuously to all key stakeholders
Lead global Active Ingredient Management (AIM) cross functional teams to deliver the AI strategies by setting and driving formulation projects in the annual Portfolio Development Cycle (PDC), Right Hand Shift initiatives, regulatory mitigation plans, stewardship actions, product cost reduction projects and other activities
Develop business cases for R&D/Production/3rd Party Licensing investments/commitments and gain approval through relevant governing bodies (CPPT, DeCo, CAC)
Ensure up to date value pricing evaluations are in place for all Strategic Products in key countries
Develop branding and brand plans for all Strategic Products in portfolio, refreshing as needed, in conjunction with global branding communication managers
Prepare global product launch kits and events and support product launches in key countries
Prepare top down AI forecasts annually
Analyze and challenge territory sales performance and forecasts on a monthly basis through the global S&OP and on a yearly basis through the business planning process
Prepare AI allocation plans as necessary and gain approval at global S&OP meeting
Help to spread best marketing practices across territories
Qualifications
Knowledge, experience & capabilities required
Science & Business understanding
Marketing skills
Strategy development
Finance aptitude
Project Management abilities
Critical knowledge required
Advanced knowledge of pesticides, crops, growers and competitors from one or more regions
Marketing; expertise in branding, pricing, positioning, market research plus basics of channel management
Finance; understanding of P&L, NPV, working capital, investment planning, business cases
Strategy; highly analytic, ability to model scenarios, prepare competitive/game changing plans
Critical experience required
Minimum 10 years overall experience with 5+ years in developing marketing strategies at country or region levels
Background in Sales or Customer Marketing or R&D Management or Strategic Consulting
Managing complex projects
Leadership: influencing people across functional boundaries and externally
